![]() As a small business, you will need to worry about promotion, not just marketing and PR. Self-promotion means getting your name out there, but having good feelings attached to that name is critical. The best defense is a good offense, after all-and so it goes for the armor which can provide protection for your small business. It’s the same nowadays- which means controlling the narrative and getting your POV out there is key to being able to make it. If it’s 1206 AD and you’re trying to get people in town to buy your soup but they’ve heard bad things, they aren’t going to eat. Likewise, garnering customer satisfaction has also always been key, whether it’s the Middle Ages and you’re hawking your wares or you’re trying to make posts on Facebook. And don’t you fret- we have plenty of suggestions for you on that front below. Organizationīeing properly organized means checking a lot of boxes-from time management to getting your paperwork where it needs to be to scheduling your employees correctly-but those boxes have got to be checked if you are going to have success when running your small business. It doesn’t matter what year, decade, or century you are in, there are a few things you have to do in order to be successful, aside from finding the best small business software. We’re focusing on a lot of new digital tech tools in this post, but don’t get it twisted-the needs of small businesses have been the same since time immemorial. And that’s not your fault: there are an absolute ton of them, and sometimes it can be hard to tell which will be useful.īefore we go on, the first thing to look for isn’t software, it’s what small businesses actually need. But while you may be aware of the obvious solutions-such as things like digital calendars-you may not be aware of some of the other helpful small business software solutions out there. Widespread smartphones and computers have made life significantly easier for everyone, including those who own small businesses. One of the best things you can get for yourself is useful business software. Love is a battlefield-or so the song goes-but frankly, so is running a small business.
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